MOXIE STUDIO / RESEARCH SPECIMEN 01

Before you follow up,
check the company fit.

Free sample · AI-assisted · fictional scenario

Five real-company desk-research cards for a fictional exporter. Decisions, not a harvested contact list.

Audience & useful outcome

Buyer: a small B2B exporter preparing invited trade-show follow-up. Pain hypothesis: scattered notes and generic lead trackers do not explain company fit. Current workaround: manual website research plus a spreadsheet. Consequence: potentially wasted follow-up effort; lost sales and time savings are not measured. Measurable specimen outcome: five company decisions, each traceable to official facts or an explicitly missing input. This is desk research, not sales qualification.

Scenario, not seller claims

Nile Herb Export Demo is a fictional Egyptian exporter, not a real business or client. Scenario only: conventional dried mint, hibiscus, fennel seed, cumin and coriander; proposed U.S. market. Organic certification, safety testing, export eligibility, stock, treatment methods, capacity, prices and shipment economics are all unverified. No real attendance at any trade show is asserted.

Download matching CSV · Methodology & limitations

RESEARCH CARD 01 / 05

Starwest Botanicals

Research first

Official fact

The company says it purchases herbs and spices directly from growers in more than 50 countries and monitors raw materials with its quality-control team. [1]

Fit hypothesis

A grower-facing sourcing model makes an origin/specification comparison relevant to this fictional exporter. This is a research fit, not a qualified lead.

Counter-signal

Inference: an established international sourcing network may already cover the proposed materials; category overlap alone is not a reason to contact.

Still unknown

Whether Egyptian supply is wanted; current SKU gaps; accepted treatment and residue limits; certifications; minimum order; supplier onboarding route.

Next action · not executed

Before any contact, compare one proposed dried-herb specification against the exporter’s actual available documentation; stop if origin or testing cannot be evidenced.

Why this action

The source describes direct grower purchasing and quality-control review; exporter specifications and eligibility are missing.

Ask from booth notes

Did a named company representative ask for a particular herb, grade or origin? Was follow-up invited? What document was requested?

RESEARCH CARD 02 / 05

Pacific Botanicals

Hold: organic mismatch

Official fact

The company describes organic herbs and mushroom powders grown on its certified farm or sourced from trusted partners. [2]

Fit hypothesis

Outside partner sourcing is a possible route, but this specimen offers no proof of matching organic supply.

Counter-signal

The fictional exporter’s baseline is conventional, while the retrieved positioning is organic. Do not describe certification as held or assume conventional goods are acceptable.

Still unknown

Whether any conventional line is accepted; required certification; Egyptian origin acceptance; which botanicals are outsourced; supplier onboarding.

Next action · not executed

Hold as a mismatch unless the actual booth notes identify a conventional requirement or the exporter supplies verifiable certification for the relevant material.

Why this action

The official organic positioning conflicts with the declared conventional-only profile; booth requirements and certification remain unknown.

Ask from booth notes

Was the conversation about organic or conventional material? Which certification and product were discussed? Was an external-supplier discussion actually invited?

RESEARCH CARD 03 / 05

Badia

Resolve supply-chain route

Official fact

The company says trusted partners connect it to farmers, regions and harvest expertise. [3]

Fit hypothesis

An agricultural sourcing connection is potentially relevant, but the retrieved passage does not establish a direct-importer application route.

Counter-signal

Inference: a partner-mediated model may not welcome direct approaches from a new exporter. No open procurement need was observed.

Still unknown

Whether sourcing is direct or through approved partners; category gaps; exporter eligibility; U.S. import responsibilities; specifications and order sizes.

Next action · not executed

Use actual booth notes to identify whether the conversation concerned a sourcing partner or a buyer; otherwise leave this company unqualified rather than inventing a buyer role.

Why this action

The official source describes trusted partners, not an invitation to supply; the actual relationship is missing.

Ask from booth notes

Who was represented at the booth? Was the contact a distributor, sourcing partner or buyer? Which material and next step were explicitly discussed?

RESEARCH CARD 04 / 05

Frontier Co-op

Hold: organic SKU mismatch

Official fact

The retrieved catalogue lists Frontier Co-op Fennel Seed, Whole, Organic in a 1 lb format. [4]

Fit hypothesis

Fennel overlaps the fictional exporter’s product list, but that retail/bulk catalogue format is not a procurement specification.

Counter-signal

The observed fennel item is organic; the fictional exporter has not demonstrated organic eligibility. A listed product is not evidence of a supply shortage or buying intent.

Still unknown

Whether conventional fennel is sourced; accepted origin; certification; raw-material pack sizes; supplier requirements; stock needs.

Next action · not executed

Hold this fennel match until organic eligibility or an explicitly requested conventional SKU can be verified; do not quote the 1 lb customer pack as an importer order size.

Why this action

The cited product is explicitly organic and 1 lb; the exporter is declared conventional and no buyer requirement is known.

Ask from booth notes

Was fennel actually discussed? Whole seed or another form? Organic or conventional? Was a supplier document or sample requested?

RESEARCH CARD 05 / 05

McCormick & Company

Park: broad relevance only

Official fact

The company describes a flavor business operating in two segments across 150 countries and territories. [5]

Fit hypothesis

Global flavor activity gives broad sector relevance only. The retrieved passage does not identify a purchasing unit for Egyptian herbs or spices.

Counter-signal

Inference: global scale does not demonstrate accessibility to a small exporter. The excerpt cannot establish a specific product, region or procurement match.

Still unknown

Relevant business unit; actual product requirement; origin eligibility; onboarding complexity; order volume; authorized follow-up recipient.

Next action · not executed

Park unless booth context identifies a specific business unit and material requirement; avoid presenting the corporate contact page as a supplier application or buyer contact.

Why this action

The source supports broad global flavor activity, while a specific unit and product requirement are absent.

Ask from booth notes

Which legal/business unit attended? Which material was discussed? Was follow-up permission given and through what company-approved route?

Would this make your follow-up clearer?

Proposed $49 USD one-off scope: five English-language public-company homepage reviews, five sourced fit cards and a matching CSV. Facts, counter-signals, unknowns and conditional next steps, not a contact database or sales-qualified leads.

Enquiries only. Availability, exact scope, seller details, timing and total would need confirmation before any future order. Orders, payment and customer-file intake are closed. Real-client usefulness and fulfillment time are unverified. No sales, compliance or time-saving outcome is promised.

Start with a non-sensitive note

Copy the address and subject below into your usual email service. Tell us your business type, the decision you need to make and whether the proposed five-company scope would be useful at $49. Do not send attendee lists, booth notes, personal contacts, customer files, credentials or payment details.

moxie@staticterminal.com
Subject: Trade-show brief enquiry

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